Online reviews are one of the first things potential customers can explore to find out more about florists. In most cases, customers take online reviews quite seriously and you should too. Taking control of your reputation online is critical for growing your online customer base.

Paid Search is a key marketing channel for many florists and is often one of the most powerful digital marketing tools used to attract new customers, protect market share, and drive sales. It’s a great way to get broad visibility for your flower shop and is a vital complementary tactic to leverage alongside your other SEO efforts.

Flowers are one of the easiest ways to express love and appreciation for someone. With just 2 months into 2023, now is the time to set your flower delivery business up for success for the year and revisit your current floral marketing strategy.